Nintendo Apologizes for amiibo Shortage

Since its release in November of last year, amiibo figures have sold like hotcakes. The decision to introduce these toys to the public was a smart move by Nintendo, but they never anticipated this type of demand early on. Retail store exclusives like Shulk (GameStop) and Rosalina (Target) have been a pain for fans to get their hands on, and even wider spread releases like Marth and Villager have become rare sights on shelves.

Demand isn’t the only thing that consumers have to fight against though. Scalpers have also become a huge problem. Many stores placed no limits on the amount of figures you were able to purchase, so it led to an abundance of rare amiibo showing up on 3rd-party sellers’ storefronts on eBay and Amazon for double, triple, or quadruple the price. The ability to secure certain amiibo is almost non-existent after the first 15 minutes pre-orders go live, as was the case for the Walmart exclusive Gold Mario amiibo.

Nintendo has become aware of the situation and has issued the following statement:

We appreciate the enthusiasm that our fans continue to show toward amiibo. Sales for the product have exceeded our expectations. We understand how frustrating it can be at times if consumers are unable to find certain figures, and we apologize for that.

We’re trying to meet the demands of our fans and consumers by increasing the amount of amiibo we manufacture and ship to retail. We may continue to see consumer demand outpace supply levels for certain characters at times, but we will do our best to prevent that from happening.

As our library of amiibo continues to grow, some figures will be easier to find than others. We are constantly looking for the opportunity to reissue amiibo and are already making plans to bring back some currently out-of-stock amiibo figures. Stay tuned for details.

Nintendo plans to make it easier for consumers to know when new amiibo are on the way, through Nintendo press announcements, timely updates on our social media channels and working closely with retailers.

We remain committed to keeping amiibo affordable and easy to access as a platform to enhance game-play experiences. These plans include Animal Crossing amiibo cards that will become available by the end of 2015, and a free-to-download app for Wii U called amiibo tap: Nintendo’s Greatest Bits that launched on April 30, 2015, that lets consumers enjoy playable scenes from certain NES and Super NES games with amiibo.

It’s great to hear that Nintendo is taking the proper steps to update the amiibo fanbase more appropriately. To find out more about which figures are in stock online, check

Marc Villa
the authorMarc Villa
What's up guys. My name is Marc and I am the Editor-in-Chief here @ PlayStation Insider. I have been writing about video games and tech since 2010. I have a strong passion for video game trends and all things buzzing in the gaming industry. Add me on Playstation Network "illmaticcrook"